As a creative professional: actor, director, producer, technician, you need to be continually aware of your online profile, and how it directly affects your career.
A few years ago an actor client told me a producer hired him because of his Facebook posts!
So there are a few things at the very minimum that you should have:
An Up to Date IMDb Profile
Your Own Website
Relevant Social Media Postings
When people contact me to assist them in creating publicity programs, the goal is always to obtain coverage by major entertainment media outlets.
So if coverage in major media outlets is your goal, it's time to do your homework! Learn which media outlets and journalists cover your sort of story. Before you send out a press release, introduce yourself and explain why you feel your story would benefit their audience.
You work in one of the most competitive industries, so learn what sets your story apart from your competitors.
I have an actress/producer client who produced a film about making hard career decisions, and the loss of her mother. That's a story that people can relate to, so her story received some media coverage.
A film technician client worked in a post-production shop that produced effects for some high-profile films, so that helped his story get published.
For some people it's better to have a publicist create, manage, and distribute their information. Every day you see people in media who make mistakes by "going direct," you don't want to be one of them!
In our business every story is different, every person is different, I think that's one of the things we like about it! What's your story?
I want to hear from you, so please feel free to contact me on how to maximize your online profile, how we can develop your story, and get your story out to media outlets!
Contact:
Steve Thompson
Thompson Communications
