You have more opportunities to promote your business than ever before!
I want to help you to make great decisions, with confidence, whenever you face a question on any aspects of marketing communications. And I want to make sure that you are aware of all of the various opportunities available to you.
When you work with me, you receive the benefit of real world expertise gained by over forty years of working in advertising and marketing.
Website * Social Media * Paid Advertising * Publicity * Brand Strength
The purposes of all five of these activities are to provide you with a competitive advantage, and bring you new customers!
Your Website
The very first contact most people will have with your company is likely your website. Is yours current, clearly explaining all of your present offerings? Is it easy to use, easy for prospects to find the information they need in a minimum amount of time? Does it encourage readers to take the next step and contact you? How does it compare with your competitors? How does it rank in search engines?
Social Media is intended to provide an interactive, ongoing dialog, different from other forms of communications. Are your postings current? Do they encourage dialog? Do they make readers comfortable with your company, so when they need what you offer, they'll contact you first?
Paid advertising continues to be an important part of most companies' marketing communications. Are your ads current? Do they reach the highest percentage of prospects, with a message that encourages those prospects to take action?
You probably have substantial publicity opportunities. Local, regional, and sometimes even national media outlets want to publish information on companies like yours, but the message has to be informative, not direct selling. Contrary to what many other people say, I do not believe that publicity is "free advertising." Publicity will work well for you if you have a story to tell that will benefit the audiences reached by various media outlets.
How strong is your brand? We all know companies with strong brands like convenience store chains, automotive manufacturers, and fast food franchises. Even many regional plumbing companies have established very strong brands. The question is, how is your company using branding techniques to build awareness and confidence in the minds of your prospects?
Each of these five areas are extremely important to you. Neglecting just one can create a "weak link" effect, pulling down the rest.
I've developed a two-page Marketing Communications Planner which I'll e-mail to you for free, that will help you organize and record your thoughts, so you can focus your attention where it's needed most, and make better informed decisions. Click here to order your free copy.
Although these are the core issues of marketing communications, there are many more important issues that will require your attention in the coming months, such as gender and diversity issues.
I look forward to working with you, all you have to do is take the first step: Call me at 856-942-4434, or e-mail me at steve@thomcomm.com and let's set a time to speak briefly, so we can decide the best way to proceed!
Steve Thompson
Thompson Communications
856-942-4434
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