The Continued Value of Paid Media Advertising, Even in the Digital Age

Star Wars: The Force Awakens opens tomorrow, and is on a course to break box office records.  Disney has had the talent out on every major television show, but according to Variety, their ad spend will reach $22.4 million!

While many decision makers feel that all they need is a strong and active Social Media presence, along with a professional publicity program, Disney shows us that even in the digital age, there is still a place for a substantial paid advertising program.

In reality, Disney doesn't like paying for media advertising any more than anyone else does.

And that $22.4 million isn't a dollar more than they believe they absolutely must spend in order to make the project a success. 

I know that my potential clients don't have $22.4 million to apply to advertising, and most don't even have half of one million available, but my point is that even with a project that has benefited from an unprecedented amount of advance publicity, the studio has still budgeted a substantial sum for paid media advertising.

So when you are considering the various aspects of your company's marketing, don't discount the value of paid media advertising, no matter what your budget.

I want you to help you make great, informed decisions.  Call me at 856-942-4434 or e-mail me at steve@thomcomm.com and let's get started on making 2016 our best year ever!

Steve Thompson

ps: Here is how effective Disney's marketing has been: 'Star Wars: The Force Awakens' Sells Most Movie Tickets in History